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Meet the Directors, Three Wise(ish) Men

It’s Christmas at F One, and we’re sitting down with the trio who built the business from the ground up: co-founders Adam, Alex and Lee, affectionately known this time of year as F One’s Three Kings. Since starting the company in 2014, the business has grown beyond expectations. Today, F One proudly supports 1,400 customers, 350 more than last year and turnover has climbed to £4.6 million, up £1.2 million in just 12 months.

Between them, they’re parents to seven children, long-time friends, and partners in both business and celebration. We ask all three, what they like most about F One, what they get up to when they’re not working and what they love about Christmas.


The Running King and Rum Connoisseur, Adam

Q: Adam, it’s a big year for you, two kids, a booming business, and a wedding to Geena this month. What do you love most about F One?

A: For me, it’s the mix of energy and loyalty. We’ve grown massively over the years, but we’ve kept the humour, pace and togetherness that got us off the ground. Everyone still pulls in the same direction and genuinely cares about doing things properly for our customers.

Q: And when you’re not steering the ship? 

A: Spending time with my two boys and my wife-to-be hopefully with a round of golf squeezed in. And watching Manchester United lose… it’s become a surprisingly reliable hobby.

Q: And Christmas, what’s the vibe?

A: I love the blend of calm and chaos. My side of the family is small and relaxed. Then there is my fiancées Irish Catholic clan where it feels like hundreds of people appear out of nowhere and the volume goes up by the minute. I genuinely love both, although I will admit the hangover after the Irish one is worse!


The Towering Tech King (Who’s Slightly Afraid of Heights), Alex

Q: Alex, at 6’4” you’re climbing the ladder of success but maybe not any others. What does F One mean to you?

A: F One feels like my third child. It gives me purpose every morning. I’m proud of the opportunities we create for our team and the difference we make to our customers’ businesses. It means a lot to be part of their success.

Q: What keeps you busy outside the office? 

A: My priorities are health, family, wealth and fun. I love sports but the gym is my real passion, it keeps the aches and pains at bay. Any time I’m not working or training, I’m with my wife and two children. And I treasure the friendships I’ve had for more than thirty years. That’s wealth to me.

Q: And Christmas, yay or bah humbug?  

A: Oh, I love everything about Christmas. And yes… I’ll admit it… the presents are still my favourite part. Maybe that makes me a little childish, but I’m OK with that!


The Comedy-Loving, Craft-Beer King, Lee

Q: Lee, football nut, dad of three daughters, British comedy fan tell us, what’s the best thing about F One?

A: It has to be the team. Eleven years in, so many of the people who helped us start are still with us today. They’re a huge part of what makes F One what it is. Even the newer team members just ‘get’ it. I wouldn’t swap them for any other.

Q: And when you escape the office? 

A: Padel. I’m basically one sponsorship deal away from Wimbledon calling. Wrong sport, I know… but you get the idea.

Q: And Christmas? 

A: Pigs in blankets. No question. Next.


Three founders, seven children, one thriving business and a shared festive spirit that keeps F One moving forward. 

From calm Christmases to chaotic ones, gym sessions to golf swings, padel courts to pigs in blankets these Three Kings continue to guide the company with humour, passion and heart.


From all of us at F One, Merry Christmas!

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